Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.
Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book.
Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching business from somewhat successful to rock star status.
As an author, You’re an Instant Expert
Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?
They’re almost always introduced as “The author of…” There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff.
Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners. If you’ve written a book, you have almost certainly earned your “expert” status. Writers Are Committed and Driven
Not only are authors seen as experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.
That’s a tall order, and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book.
Books Offer a “Foot in the Door” When Nothing Else Will
When it comes to publicity be it in the form of interviews, speaking engagements, joint venture invitations, or just more traffic to your website—you really can’t do better than a book. Books open doors that no other content marketing tool can. Books get you noticed by top-tier influencers in your niche.
Books make you a more memorable speaker. And believe it or not, self-published books even turn into traditional publishing contracts and all the benefits that go along with it. With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published.